Blog Entry

LeBron makes his way into college

Posted on: July 11, 2011 8:43 am
Edited on: July 11, 2011 9:07 am

By Matt Norlander

LeBron. In college. It's about to happen.

The polarizing NBA great has begun a new business endeavor, agreeing with three schools to wear Nike uniforms that have an affiliation to James' brand.

The South Florida Sun-Sentinel first reported the news over the weekend.

The schools are Miami, Ohio State and Kentucky. It's not unprecedented -- Jordan started this long ago, naturally -- but it's a relatively big step in the entrepreneurial evolution of James, who has his aspirations public about becoming the first billionaire athlete. From a recruiting standpoint, it also makes a tremendous amount of sense for each of the schools involved. Any link to James is a good one.

Up-and-coming high school players, by and large, don't hate or feel disdain toward James the way most of the American public does now. James' influence is felt all over. Take his annual AAU camp in Akron each July, for instance.

The choices for schools make sense, as James grew up in Akron as an Ohio State fan; he has a close relationship with Kentucky coach John Calipari; and of course he's going to show synergism with the hometown Hurricanes. Will more schools join the fray? Probably, but we have no indication of that yet. We also don't know what the uniforms will look like. Though, in light of this news, the Louisville Courier-Journal's Eric Crawford took the time to make a funny.

Anything that can tie your university to an NBA player (in a legal manner of course!) is good business. James is the ultimate get at this point. I'd expect this sort of business partnership to bloom further in the next half-decade.
Category: NCAAB

Since: Jul 11, 2011
Posted on: July 11, 2011 10:53 pm

LeBron makes his way into college

kentucky is going with the piss colored trousers....

Since: Jul 11, 2011
Posted on: July 11, 2011 4:10 pm

LeBron makes his way into college

It's all about winning...don't take it personally.  Kentucky makes the most sense of all, if being a winner is the priority.

Since: Jan 29, 2008
Posted on: July 11, 2011 1:12 pm

LeBron makes his way into college

Did LBJ piss himself before this picture?

Since: Jan 11, 2007
Posted on: July 11, 2011 1:00 pm

LeBron makes his way into college

I can see how Miami and Ohio State make sense, but Kentucky? Not exactly helping your rep LeBron, especially since those three schools have sketchy records (but then again these days, who dosen't?)

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